Pink ribbons...they're everywhere: tee-shirts, hats, yogurt cups, KFC buckets, car ads, NFL stadiums...the list goes on and on. They make us feel good, as if we're all engaged in a successful battle against breast cancer. But who is really benefiting? After all, more and more women are diagnosed with breast cancer every year. Maybe it's the companies who wrap their products in pink to gain our admiration (and money)... and wouldn't it be something if some of the very companies that profit from their pink marketing campaigns have actually contributed to the breast cancer epidemic by selling known carcinogens? Pink Ribbons, Inc. goes inside the story to reveal those who have co-opted what marketing experts have labeled a "dream cause."
Pink Ribbons, Inc.
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Title from title frames.
Originally produced by First Run Features in 2010.
Mode of access: World Wide Web.
Pool, Léa, 1950-, film director.; Din, Ravida, producer.
Kanopy (Firm)
