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Qualitative Consumer Research

Crewes, David
Genre: 
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.

Qualitative Consumer Research. Episode 9.

[San Francisco, California, USA] : Kanopy Streaming, 2015.

Originally produced by Edith Cowan University in 2012.

Originally produced Perth, Edith Cowan University, 2012.

Mode of access: World Wide Web.

Crewes, David.

Kanopy (Firm)
Target Readership: