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Strategies for selling

Healy, Jim
Sales is the life blood of every company. Developing the product can pale in comparison with getting out there and trying to sell it. Yet selling is a footnote in the curriculum of many MBA programs. As Jim Healy points out, if you underestimate the critical importance of selling, you can lose opportunities and risk getting sidelined by the competition. You need a fundamental understanding of the four dynamic and interactive aspects of selling: analyzing the opportunity, positioning the solution, aligning with the power base, and overcoming resistance to buying.

Strategies for selling.

[San Francisco, California, USA] : Kanopy Streaming, 2014.

Title from title frames.

Originally produced by Kantola Productions in 2006.

Mode of access: World Wide Web.

Healy, Jim, speaker.

Kanopy (Firm)
Target Readership: