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Prospecting and selling

Scott, Ray
Genre: 

It's the all-American dream: turn a personal passion for fishing into fame and fortune. That's what a young Alabamian did in 1968 when he walked away from a successful insurance career for a new dream--professional bass fishing tournaments and the Bass Anglers Sportsman Society (B.A.S.S.). However, Ray Scott never forgot his deep roots in insurance and sales and credits that background for the bold confidence with which he face uncharted territory and daunting challenges. Indeed, it was his prospecting and selling techniques that allowed him to take 106 names contained in a small metal file box and parlay them into the world's largest sportfishing organization and spawn a multi-billion dollar marine/fishing industry in the process. In this book, Scott shares his own Cycle of Success with anyone who wants to "taste the greatness of their potential." He wants to put forth the tried-and-true philosophies and techniques that worked for him and that will work for you. Scott's story is entertainingly intertwined with his remarkable creation of B.A.S.S., a feat that was always undergirded with the sound principles that took him "from a fishing hole to a pot of gold."

adult

Ray Scott

Target Readership: