Rockonomics
Krueger, Alan B.
Genre:
The music industry is a leading indicator of today's economy; it is among the first to be disrupted by the latest wave of technology
and examining the ins and outs of how musicians create and sell new songs and plan concert tours offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt. Drawing on interviews with leading band members
music executives
managers
promoters
and using the latest data on revenues
royalties
streaming tour dates
and merchandise sales
Rockonomics takes readers backstage to show how the music industry really works--who makes money and how much
and how the economics of the music industry has undergone a radical transformation during recent decades. Before digitalization and the ability to stream music over the Internet
rock stars made much of their income from record sales. Today
income from selling songs has plummeted
even for superstars like James Taylor and Taylor Swift. The real money nowadays is derived from concert sales. In 2017
for example
Billy Joel earned
Target Readership: